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Sliding Pictures in Web Banners: Best Practice or Fading Fad?
Sliding pictures in website banners are very popular today. For a long time, I tried to like them. But I…
Author Katherine Andes
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Add Gravitas to Your Comments with a Gravatar
Have you ever noticed that in the comments following articles, including Catholic Lane’s, that some people have their pictures next…
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Did You Develop a Website As Good As Everyone Else’s?
A retail-store owner called and asked me to look at his website. I always try to find something nice to…
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Git It Said Right!
Numerous self-improvement gurus recommend vocabulary-building to help business professionals make more favorable first impressions. That’s fine. But what may be…
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No-Look Typing: Put All Your Brain Power on the Subject
I write copy for commercial clients to help them make more sales from key web pages. My process always includes…
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Using Keywords is Like Using Fishing Bait
By now, you probably know that using keywords or key phrases are important to help drive traffic to your website.…
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Use the Smile Factor in Your Website Redesign
When I was in college, I took a “singing for the stage” class. The instructor once put me in front…
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Avoid Playing Trick and Trap with Your Web Site Visitors
I just despise it when marketers try to trick me … or they are just plain dumb and don’t test…
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Smashing the Box
When writing web copy — or any other marketing piece — try to avoid words and phrases that have been…
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One space after a period. Not two. Here’s why.
Many people still put two spaces after a period. “That’s what my English teacher taught me,” they say. The practice…