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A Primer on Search Engine Optimization
Okay, I can’t tell you everything you need to know about search engine optimization (SEO) in700 words. But I can…
Author Katherine Andes
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Top SEO Companies Not Likely to Deliver Good Content
A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted…
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Why Websites Look Terrific, but Under-Perform.
Over the years, I’ve worked with numerous business owners who have spent a considerable chunk of change building their websites.…
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Courageous is a Must-See Movie for Families.
I attended the opening night of Courageous with some trepidation. I had seen Fireproof, made by the same filmmakers, and…
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18 Common Mistakes to Avoid on Your Website
Developing a new website or improving an old one can be a daunting task. There are so many things to…
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Bad Stuff Happens to Business Websites
When working with smaller companies, I always try to stress the need to maintain as much control over their websites…
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Hate Twitter and Facebook? Get Over It.
Most business owners hate Social Networking. I don’t blame them. They have enough to do and now there’s this gorilla…
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The Amazing Power of Checklists for Web Pages and More!
Checklists have been with us for many years, especially in critical industries where a mistake could make the difference between…
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How American Idol Can Make Your Website a Star
You can learn a lot from watching American Idol year after year. That’s because American Idol offers real lessons about…
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Google Analytics. Powerful Market Research — Gratis!
What if you had access to powerful marketing research about your company, it cost you absolutely nothing, and you didn’t…